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EU Funding for Big Data and Analytics Business
European Union Commission recently announced several new programme calls for research and innovation. I was positively surprised that among many research areas, EU Commission takes particular interest...
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Cookie tracking in advertising and web analytics
Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why...
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Tracking with web bugs, beacons, pixels, tags.
Web trackers (called also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as...
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Analytics and ad tech companies in The Europas
Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the...
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Ad serving insights: Ad invocation codes and placement tags.
Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a...
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Viewable impression tracking and pitfalls.
Recently, online advertising seems inevitably moving towards ‘viewable’ impression model. A model, in which advertiser theoretically shall pay only for advertisements that were actually displayed to a...
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